Twenty-five years after advertising”The flame that calls“has become fashionable, its creators, Ramiro Agulla and Carlos Bacetti, they returned to the ring inspired by their iconic character. However, they have now taken advantage of the possibilities offered by blockchain technology and NFT: it is “La Llama PIC (Politically Incorrect Club)“.
Started in 1999, the spots have been very successful on local television. In all, a total of 28 chapters were released over 3 years promote international and long distance calls offered Telecom.
“During these years, our friendship has remained. We had not worked together again because there was no project that motivated us“, Baccetti said of this new initiative based on non-fungible tokens (NFTs).
NFT are digital assets certified using blockchain technology. The cryptography of these tokens is what makes these assets unique: no two are the same and they cannot be traded with each other. This helps identify the authenticity of digital artworks.
In this sense, Agulla argued that “NFTs are not a fad, they are here to stay and part of the culture.”. For the advertiser, these tokens “are art, music, storytelling, communities and exchange”.
Despite the similarities, the two creatives denied that the NFT flames had anything to do with the characters of Telecom. “We are not nostalgic. The calling flame is a fixed telephone cable, it is something that is intact, it is eternal and endless, but the world has changedsaid Bacetti.
However, they admitted that the new proposal is inspired by these advertisements. “Maybe it’s the cousins,” the duo joked. Currently, NFTs are available on their website.
The 10,100 unique works of art of Flame Peak they represent different lamas with different faces, gestures, costumes and backgrounds. These designs were created by applying artificial intelligencewhile the user community came up with slogans and phrases.
This initiative is similar to Bored Ape Yacht Club (BAYC), a collection of NFTs released in April last year, but instead of featuring llamas, they feature different cartoon monkeys.
This collection enjoyed great popularity within the crypto ecosystem, and even some of his NFTs have been bought by celebrities What Justin Bieber, Jimmy Fallon, Snoop Dogg, Eminem, Madonna, Neymar That is Paris Hilton.