“In my head, it’s just one more crisis. I keep buying bitcoin,” says Pau Ninja, internet entrepreneur and podcaster. Since spring, cryptocurrencies have been living in a so-called crypto winter. Bitcoin, the main cryptocurrency, fell to similar numbers to 2018. The rest fell even more. Crypto-focused investors are living these months between caution and fear. But there is one group that seems calm and highlights a schism within the crypto world: bitcoin is one thing and everything else is another.
Pau Ninja considers himself a “bitcoin maximalist”: he only invests in bitcoin, without wanting to know anything about others. “Cryptocurrencies are a bubble, or better, many bubbles,” says the 31-year-old businessman, who goes by the stage nickname. “It’s like the crisis of dot combut on steroids. When the bubble burst, then the whole sector didn’t sink, the Internet didn’t disappear, but three, four, five companies remained,” he adds. This is what he hopes will happen with bitcoin. His behavior has nothing to do, he says, with that of the so-called cryptobros.
This division is very widespread in the sector, even if it is not always shared. “A bitcoin maximalist is someone who has been trained a lot and understands bitcoin,” says podcast and channel co-founder Cristian Via. Talk Crypto Youtube. “The cryptobrosInstead, they seek the gem, something that will make them rich. In crypto jargon, we say “this gem is going to do one for 100 or one for 1,000”. I have spoken to many cryptobros and they are looking for how to get rich very quickly,” he adds.
Pau Ninja’s so-called maximalism comes from “having studied”: “I didn’t have a stage of crypto speculation, but I just put my toes in the pool and with the pandemic I jumped in bitcoin,” he explains. “What helped me was doing the bird’s eye view, looking at it from the outside. I use many studies, but what tells me is common sense. I clearly see that bitcoin is the long-term winner,” he adds.
The “max bitcoins” claim that they base their investment on savings and not on speculation. They even adopted a specific word to mark it: “Hodl“, from English holdpreserved, but popularized by a mythical typographical error: “Without Hodl, a maximalist would happen to be a cryptobro. A cryptobro that has bitcoin. Without Hodl any fundamental long-term perspective is lost,” says Pau Ninja. “The current volatility is temporary. If you are a maximalist, who cares: I’m going 10 years, I don’t watch the current noise, ”he adds.
Another trait of maximalists is their contempt for the rest, says Raúl Marcos, founder of Carbono, a crypto-focused fund: “The bitcoin maximalists are people who strongly believe that Bitcoin is the only cryptocurrency that has meaning and value, and often they call shitcoins [monedas de mierda] to others, including Ethereum. They are very aggressive against anything they see as an attack on bitcoin and are pretty much anti-change,” he describes.
Pau Ninja manages eight employees who help him with his podcast (which includes a paid community and has had a total of nearly 3 million downloads from 400 chapters), his YouTube channel and related projects on e-commerce. He made a lot of money a few years ago with affiliate pages: they’re the ones that talk about a specific product, from irons to skateboards, and send traffic to Amazon, which then pays them a commission on the sales. Their success depends a lot on whether they come out first when someone searches for that product on Google.
All the money you save goes into bitcoin. And he assures that it is not the so-called pyramid system of these digital currencies: “The pyramid system is pensions and the current monetary system. Of course, bitcoin is gaining in value as more people come in, like the internet. This is the network effect. But there is no one at the top who gets rich,” he explains.
His confidence is total, except for one small detail: that someone appears. Bitcoin was created by a person or entity named Satoshi Nakamoto, until today anonymous. There is a purse which supposedly belongs to him and which no one has touched or moved since its foundation. This person would be a millionaire if they showed up. Pau Ninja’s fear is that suddenly the money in this wallet will move. It would spark a global furor over who is really behind bitcoin: “If there was a single move in that wallet, it would mean something happened, there was a move there. We are looking for this neutrality, that there is no visible face,” he says.
Multipotential like Da Vinci
The studies that Pau Ninja analyzes to discover which investment is the best with common sense also bring him closer to other areas; some more related to financial decisions, like living in Estonia to avoid paying so much tax. But from there he kept thinking about diets, exercise, how to flirt, tan or watch porn. One reason is that, he says, he’s “multipotential”: “There are a lot of people who aren’t multipotential until you define it for them. Society, since we were little , tells us that you have to specialize. It’s perfectly logical. But there are other people, like me, who have changed studies a thousand times. It’s not out of indecision, but because you want to do everything at once. I discovered this French concept, it is the complete opposite of a specialist. I have three months with bitcoin at the maximum and one day I wake up and now I am interested in something about health or psychology,” explains Pau Ninja.
The ultimate goal of a multipotential being is to become a polymath, he says: “He is a master in various fields. Leonardo da Vinci was a master of many things. I would like to be a polymath in the areas that interest me, but it’s not up to you to decide that”.
This ability to be convinced by theories from such specialized disciplines can be linked to the security that the world of crypto exudes, which happens to both maximalists and cryptobros. “Perhaps there is a profile that is looking for the anti-establishment“, explains Cristian Via. “When you get a good understanding of cryptocurrencies, what they can solve, and see the ignorance and misinformation in some media, you wonder if they may have taken more things out of context. C is a critical mind,” he adds.
This mixture of subversion, internet and rediscovery of the world brings together the most sociological and least economic vision of the crypto world: “They are united by the will to go against the system”, says Raúl Marcos. Both maximalists and cryptobros They will talk about financial freedom, that crypto is not controlled by governments, that with crypto you can live wherever you want without limits. With what crypto has grown in recent years, there is already everything, but I would say people with a libertarian outlook continue to predominate,” he adds.
The recent titles of Pau Ninja’s successful podcast testify to his desire for variety and his conviction: “You are addicted to porn (and you know it)”, “Eleusinian mysteries: the Bible (did not) lie… . it has been misunderstood”, “The value of a man is determined by his values”, “Men with style: dressing well does not mean being fashionable”, “Suffering on purpose: why live in search of pain”, “Testosterone: house secrets to increase it”. All of these headlines are just a few from August and September. The variety is much greater.
“Because I am interested in so many things, I try to be efficient and to hack the system of each area you are interested in. If you’re interested in nutrition, don’t try to read every nutrition book because you know you won’t be interested later. You’re trying to take the seeds, you’re not looking for generalized information, but to see where the key to everything is. This requires a lot of information and experimentation. For 6 years, I followed a vegetarian diet. Later I saw that they weren’t working,” he says. Now he argues that eating meat is best.
The audience for these podcasts and this world is male. There are hardly any “cryptosters”. Pau Ninja knows it: “I know what it’s like to step into a big puddle. It’s not that I only target men, but now I’m starting to because for hundreds of episodes my audience has been men. It’s natural, because we have a different hormonal balance. Saying you don’t believe in the effects of testosterone is like saying you don’t believe in the effects of insulin,” he says.
He knows that he is accused of ideologies or of voting for parties he does not feel like his own, but he does not hesitate to point out that the men of today are “threatened”. “I have no fear that they’ll think I’m some kind of anti-feminist. Those who are heavily attacked are men. It’s the grace of having a platform, that you can encapsulate your thoughts, c It’s a sign that I lived and drew my own conclusions,” he explains. He recently bought the masculinidad(.)com page, “the blog to be more masculine”, for 1,000 euros. There is a niche, apparently, to be exploited and, as a cryptocurrency expert and “bitcoin maximalist”, he has gone part of the way.
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