The week in the sports industry ended with the focus on the new round of Therabody and the end of the relationship between SD Huesca and eMonkeyz, the sports industry left other headlines:
Liverpool sign Sorare as global partner
The Premier League club has reached an agreement with the league platform fancy based on NFTs. This way, Sorare will be a worldwide partner of Liverpool FC and fans will be able to access its digital content. The economics of the agreement and its duration are unknown.
BBC acquires MLB broadcasting rights until 2027
British public television has taken over broadcasting of the North American baseball league for the next five seasons. The first MLB broadcast that can be followed by the BBC will be the match between the New York Yankees and the Boston Red Sox, which will be played on September 24. Financial details of the deal are not known.
AC Milan signs its first NFT gaming sponsor
The Rossoneri have teamed up with MonkeyLeague, a football game that includes NFTs. The partnership between MonkeyLeague and AC Milan includes the creation of exclusive club-branded in-game assets, merchandise, special game tournaments, among others. Financial details of the deal were not disclosed.
NFL Patriots sign with platform block chain
The North American football league franchise has sealed an alliance with Chain as its official partner. The agreement was concluded between the owner of the New England Patriots, the company Kraft Sports & Entertainment, and the platform block chain, so he will be reproduced in the Major League Soccer team, the New England Revolutions. His financial details are unknown.