In a context of constant change, companies that have opted for technological development in the field of financial services have been one of the winning sectors in recent years. “The pandemic was the engine that led to the acceleration of the fintech universe, where proposals focused on improving the user experience were the ones that prevailed and continue to grow to this day,” says Marcelo Cavazzoli , CEO and co-founder of Lemon Cash, the platform with more than 1.4 million followers, which allows inexperienced users to acquire cryptocurrencies in an intuitive and simple way.
Entrepreneurship is one of the most used exchanges in Argentina and in the last year multiplied by 35 . “We are not just a digital wallet, but the evolution of the demand of its users”, adds the entrepreneur, who among the successes highlights the possibility of combining pesos with the most stable cryptocurrencies with a sole objective: that people can invest in their future and access the advantages of blockchain technologysays the founder of the company.
Digitization and innovation play a fundamental role in the adoption of these alternative means of payment and the evolution of the consumption habits of individuals and merchants, which they see cryptocurrencies as a more attractive way to reach, for example, young users, who embrace new technologies in a more natural and organic way. But the main thing is to listen to the consumer and act according to their needs: “We like to be a little further than what is developing in the industry. We started from a simple and dynamic application so that the user could acquire his first crypto-currencies in a few clicks, in a scenario where the solutions at the time were cumbersome or very technical,” adds Cavazzoli.
The entrepreneur is clear that facilitating consumer access to these means of payment and electronic exchange is only the first step.. “That stage was still missing in which cryptos are a reality in the traditional financial ecosystem,” he adds.
In his experience, an obstacle he managed to overcome with the launch of a prepaid card that rewards the consumer with Bitcoin for each purchase he makes (in pesos or cryptocurrencies) anywhere in the world. “Today we see that offers abound and many companies see the added value that blockchain technology brings to the current system”, he continues and bets on the future, accompanying the user so that he can create his digital identity, addressing new proposals such as the metaverse, NFTs and Web3.
“The crecimiento del universo fintech es unstoppable porque acerca al usuario soluciones a las que eran difíciles acceder o, simplye, no podían. Hoy, hasta es possible que la persona puedir montos mínimos para hacer valer su dinero y probar soluciones que hagan con its needs”
“Digital assets are integrated into the global financial system. We can already see cases of companies and countries adopting Bitcoin as a means of payment and even considering creating fiat currencies with blockchain technology,” says Cavazzoli, highlighting a scenario full of opportunities, where the global crypto adoption has already exceeded 880% in the past year, according to a report by Chainalysis.
For him, the key is to expand blockchain-based projects, listing the tokens most in demand by the community or those that represent innovation in the ecosystem, always with a focus on needs and demands. users during the investment. When adding new subscribers and building trust, especially to attract the most traditional investor, it is also essential to fight against ignorance and ensure security in each electronic transaction.
In this context, itEducation is a key pillar for platforms that constantly feed their channels with information on the latest trends and curated content so that the user can not only understand, but also make their own decisions when investing their money.. “We have strong security measures to prevent loopholes in our app i.e. phishing, hacks, where we operate with a contract approval system that ensures the user moves their funds without risk,” he said. In this sense, the main challenges are to continue to provide security tools to protect accounts, which today include, among others, the verification of email, telephone number and a security code. /face id.
In the future, paying with cryptocurrencies, from dog food to digital services, is already a reality. For this reason, the adoption of blockchain technology by entities that have not yet integrated it into their financial solutions is imminent.
In short, changes in habits are accelerated by new technologies and open up a universe of possibilities that further accelerates this transformation of the world of means of payment. Given these new rules “Currency of the future, crypto-currencies and new means of payment” will be one of the categories of the second edition of the Innovation Prize organized by VISA and LA NACION in which they will recognize innovative companies that have stood out for having developed technologies in the field of financial services.
The distinction will be awarded at the beginning of November and it is possible to participate until September 29, 2022, and interested companies must complete the form available at this link. Once the registration period has expired, a jury of experts composed of Renaudo herself, José del Río (director of La Nación Content), Martina Rúa (journalist specializing in innovation), Andrés Hatum (professor at Di Tella University) and innovation specialist Nicolás Pimentel will determine who will be the winners of each category.
The event will take place in the hybrid modality with face-to-face guests and they will be able to follow the event on all lanacion.com platforms